Posted on: 4 October 2025
I don't need to. That's the honest answer to a question no one asked. After over forty years navigating industries, crises, and transformations, always surviving, always learning, I've earned the freedom to say exactly what I see without worrying about who it might upset. But the uncomfortable truth is something else entirely: I need this more than you could ever need to read it.
I'm terrified of dying slowly. Not physically; mentally. I've watched it happen to brilliant people who stopped being curious, stopped challenging themselves, stopped seeking minds capable of pushing back. They became comfortable. Stagnant. Irrelevant. This site is my insurance policy against that fate, a form of cognitive hygiene that forces me to formulate thoughts with enough rigour to expose them to anyone willing to tear them apart.
There's a privilege in the time I have available, and it would be dishonest not to acknowledge it. I use it to learn, to connect dots that others don't see as related, to test hypotheses against reality rather than against my preferences. This isn't idle luxury: it's a deliberate investment in staying dangerous. It also means I can say exactly what I think without any conditioning beyond my own cognitive biases. And yes, I have those. We all do. I try to be clinically critical of my own thinking, but that doesn't mean I always succeed. So if I'm wrong, tell me. Let's talk about it. That's infinitely more valuable than mindlessly scrolling through feeds, dropping random likes on content you'll forget in thirty seconds.
What I do here is simple to describe, difficult to execute: I comment on today's news through the lens of yesterday's patterns. Sometimes I predict what's coming. More often than you'd probably like, I'm right. Not because I'm smarter; because I've been around long enough to recognise when the same dynamics repeat themselves, with different pieces on the board but identical mechanics underneath. Cross-industry pattern recognition isn't a mystical gift: it's a survival skill you develop after decades of failing, correcting, and failing better.
I'm not a guru. I don't have a system to sell you. I'm not building a course, a coaching programme, a conversion funnel. I'm someone who's spent four decades as a Strategic Behavioural System Designer, though I never called it that until recently: I simply solved problems that others couldn't, because I'd already seen similar patterns play out elsewhere. Economics. Psychology. Game theory. Network effects. Social design. Complexity. I've applied all of them in real situations, with real stakes, long before they became business school buzzwords.
What I actually want from all this is selfish in an almost embarrassing way: I want my thinking challenged by people who can keep up. I want conversations with minds sharp enough to spot when I'm wrong, curious enough to dig deeper, confident enough to push back without diplomacy. If you read something here that makes you think "he's missing this" or "that doesn't account for that"... good. Tell me. That's the entire point. I'm not looking for an audience; I'm looking for the five percent who see what I see and can show me what I'm missing.
You won't find small talk here, surface-level analysis, or the pretence that things are simpler than they are just to make them more palatable. If you're looking for feel-good content or easy answers, this isn't the place. But if you're tired of everyone saying the same things, if you spot patterns others miss, if you're intellectually hungry and slightly dangerous: perhaps we should be reading each other's work.
I don't make it easy to reach me. That's deliberate. If you genuinely have something worth discussing, you'll figure out how. If you can't, we probably wouldn't have much to talk about anyway.
This site exists because I refuse to let my mind atrophy. You're welcome to follow along, challenge my thinking, or ignore it entirely. Just don't expect me to make it easy, comfortable, or predictable. If you know, you know.