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yesterday's patterns,
tomorrow's consequences

I connect the dots and comment on what I see.

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Buy less, pay more

Buy less, pay more

The frugality of the youngest generation is told as an ethical choice. The data suggests it is an income ceiling dressed as a value, and the market has already learned to sell it.

My two penny June 24, 2026

The inheritance Starmer could not name

The inheritance Starmer could not name

Ten years after the Brexit referendum, a real economic cost that no prime minister can claim or disown

My two penny June 23, 2026

The wrong target

The wrong target

Trump is not punishing the ally who refused him over Iran. He is instructing the ones still watching.

My two penny June 23, 2026

Nobody wants a customer who knows what he wants

Nobody wants a customer who knows what he wants

The customer who knows his own mind is the most profitable in the shop, and the least served.

My two penny June 22, 2026

The enclosure of the chance encounter

The enclosure of the chance encounter

Dating apps are losing users and the live singles night is back, yet the platforms are quietly funding the revival. This is not the pendulum swinging home. It is a common resource drained, then sold back at the door

My two penny June 21, 2026

Luxury begins with subtraction

Luxury begins with subtraction

The agentic basket is the new overexposure, and the houses that remember Burberry are staying out

My two penny June 20, 2026

The wrong premise now arrives beautifully formatted

The wrong premise now arrives beautifully formatted

AI won't tell you whether your idea is any good, but it will hand you a plan that looks as though it has.

My two penny June 19, 2026

Nobody is in charge

Nobody is in charge

A tourist tax that is easier to pay in cash and an identity check that cannot be done online are small absurdities with the same lineage. No one designed them, which is exactly why no one will put them right.

My two penny June 18, 2026

The cage Anthropic asked for

The cage Anthropic asked for

Washington has switched off two of Anthropic's models worldwide with an export order. It is the 1990s crypto war returning, with a twist. This time the company in the cage spent years asking for it, and Britain has stood on both sides of the same instrument.

My two penny June 17, 2026

The biggest placement machine ever built

The biggest placement machine ever built

Strip away the record debut and an IPO is a device for deciding who absorbs the risk everyone else is shedding

My two penny June 16, 2026

Moscow and the economy that now needs the war

Moscow and the economy that now needs the war

Why Russia treats peace as a threat and not as an opportunity

My two penny June 15, 2026

Now the error arrives properly typeset

Now the error arrives properly typeset

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My two penny June 13, 2026

Geneva barricades itself for a party that is not its own

Geneva barricades itself for a party that is not its own

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Moscow and the economy that now needs the war

Moscow and the economy that now needs the war

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The wrong premise now arrives beautifully formatted

The wrong premise now arrives beautifully formatted

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The right playbook on the wrong ground

The right playbook on the wrong ground

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Not the branches but the savings

Not the branches but the savings

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The ground not the grant

The ground not the grant

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When london starts to feel feral

When london starts to feel feral

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Four luxuries that do not speak to each other

Four luxuries that do not speak to each other

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Three characters in search of an author 0

Three characters in search of an author 0

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When switzerland turns against itself

When switzerland turns against itself

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The ones who answer emails at eleven at night

The ones who answer emails at eleven at night

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When the people designing your home are the people allocating the capital

When the people designing your home are the people allocating the capital

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Who really pays for ai

Who really pays for ai

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The slides who protects

The slides who protects

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Lessons were learned

Lessons were learned

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What the labels never managed

What the labels never managed

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The wheel that money cannot buy

The wheel that money cannot buy

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Punishment without a target

Punishment without a target

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Who is sitting on the other side of the table

Who is sitting on the other side of the table

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The finding and the prescription

The finding and the prescription

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The doped olympics were a commercial

The doped olympics were a commercial

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The wrong question

The wrong question

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The architecture comes before the product

The architecture comes before the product

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The uniform i never knew i wore

The uniform i never knew i wore

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I would happily go back to the server in the cupboard and let me explain why

I would happily go back to the server in the cupboard and let me explain why

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The paradox of borrowed authority

The paradox of borrowed authority

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Rolex or how to manufacture consent through a wristwatch

Rolex or how to manufacture consent through a wristwatch

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When europe had two leaders

When europe had two leaders

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Beijing s clock keeps a different time

Beijing s clock keeps a different time

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The hidden geography of spending

The hidden geography of spending

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Stolen words badly worn

Stolen words badly worn

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The trap of breaking the mould

The trap of breaking the mould

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Called in to change ending up the first to defend

Called in to change ending up the first to defend

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Care as signature

Care as signature

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When the french leave what remains are vendors without reputation

When the french leave what remains are vendors without reputation

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The architectural failure behind the third generation curse

The architectural failure behind the third generation curse

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Royal pop fear dressed up as audacity

Royal pop fear dressed up as audacity

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The empty that speaks dense

The empty that speaks dense

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When the centre left abandons geography populism arrives to fill it

When the centre left abandons geography populism arrives to fill it

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The memorandum that resembles the one it was meant to bury

The memorandum that resembles the one it was meant to bury

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Britain s quiet recalculation

Britain s quiet recalculation

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Three paralyses the market mistakes for convergence

Three paralyses the market mistakes for convergence

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Abu dhabi cashes out

Abu dhabi cashes out

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The british lawyer in marbella

The british lawyer in marbella

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The efficiency of the exhausted

The efficiency of the exhausted

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The vanished referent

The vanished referent

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When the king speaks to congress and the president chooses not to be there

When the king speaks to congress and the president chooses not to be there

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The man who sold apple for eight hundred dollars knew something silicon valley has chosen to forget

The man who sold apple for eight hundred dollars knew something silicon valley has chosen to forget

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Lagarde the mines and the illusion of control

Lagarde the mines and the illusion of control

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The grammar of cross border commons

The grammar of cross border commons

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The friction you do not see

The friction you do not see

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Eighty years on what did italy actually liberate

Eighty years on what did italy actually liberate

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I write for readers not for indexers

I write for readers not for indexers

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The time machine is a lined notebook

The time machine is a lined notebook

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Fifty days of war twenty years of preparation

Fifty days of war twenty years of preparation

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The mattress roosevelt slept on

The mattress roosevelt slept on

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The well dressed locust

The well dressed locust

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The superfluous as a global industry

The superfluous as a global industry

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The problem turing didn t anticipate

The problem turing didn t anticipate

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The factories coming home

The factories coming home

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Silence as an asset

Silence as an asset

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The pope has spoken

The pope has spoken

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Everyone is playing with the same match

Everyone is playing with the same match

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Islamabad was not enough

Islamabad was not enough

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Eddie dalton didn t cheat

Eddie dalton didn t cheat

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The cost of approval

The cost of approval

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Some things don t need an audience

Some things don t need an audience

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The ultimatum that isn t talking to anyone

The ultimatum that isn t talking to anyone

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Fear as architecture

Fear as architecture

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The technology that killed hollywood for the fourth time

The technology that killed hollywood for the fourth time

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The resurrection that costs nothing

The resurrection that costs nothing

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The english problem

The english problem

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The crime of writing well

The crime of writing well

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When the single market cannot decide

When the single market cannot decide

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April fool s day doesn t exist

April fool s day doesn t exist

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The parent as target

The parent as target

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When the chain of command is a polite suggestion

When the chain of command is a polite suggestion

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A prime minister in search of a narrative

A prime minister in search of a narrative

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Forty billion dollars and the one problem money cannot fix

Forty billion dollars and the one problem money cannot fix

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Outrage at no cost

Outrage at no cost

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The eye is trained not purchased

The eye is trained not purchased

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Governing without consequences

Governing without consequences

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When gulf money buys the decision maker s map

When gulf money buys the decision maker s map

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The vote nobody understood

The vote nobody understood

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The brand that cannot pivot

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The day you are always wrong

The day you are always wrong

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When the bill arrives

When the bill arrives

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All thoughts worth having begin on foot

All thoughts worth having begin on foot

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The useful fiction

The useful fiction

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Fifteen thousand pensioners and a misapplied tax relief

Fifteen thousand pensioners and a misapplied tax relief

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Ninety targets hit not a drop of oil spilled

Ninety targets hit not a drop of oil spilled

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Four letters and a fighter jet

Four letters and a fighter jet

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The keynesianism that dare not speak its name

The keynesianism that dare not speak its name

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Iran three scenarios two of which are worse than now

Iran three scenarios two of which are worse than now

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Eleven days without flow

Eleven days without flow

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The art of winning without firing a shot

The art of winning without firing a shot

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The problem with getting what you asked for

The problem with getting what you asked for

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Seven days that nobody in westminster saw coming

Seven days that nobody in westminster saw coming

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The island we never quite left

The island we never quite left

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While the world watches hormuz beijing changes the game

While the world watches hormuz beijing changes the game

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Crossfit now or never

Crossfit now or never

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The cost of other people s decisions

The cost of other people s decisions

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When a missile hits the cloud

When a missile hits the cloud

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The mechanism behind operation epic fury

The mechanism behind operation epic fury

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Buying a bedroom

Buying a bedroom

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February 28, 2026

The snowball that caught new york by the throat

The snowball that caught new york by the throat

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February 27, 2026

The watch that needs no battery needs no explanation

The watch that needs no battery needs no explanation

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February 25, 2026

When the supreme court reminds a president who sets the taxes

When the supreme court reminds a president who sets the taxes

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February 25, 2026

Marketing isn t dying because of ai

Marketing isn t dying because of ai

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February 24, 2026

The software mageddon isn t about software

The software mageddon isn t about software

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February 24, 2026

There is a human species that the manuals of social zoology

There is a human species that the manuals of social zoology

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February 21, 2026

First the banner then the ruling twenty four hours of american short circuit

First the banner then the ruling twenty four hours of american short circuit

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February 20, 2026

The week they tried to sell us everything at once

The week they tried to sell us everything at once

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February 20, 2026

The accountability gap that made andrew mountbatten windsor inevitable

The accountability gap that made andrew mountbatten windsor inevitable

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February 19, 2026

Eighty million views and zero scars

Eighty million views and zero scars

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February 18, 2026

The tree and the roots

The tree and the roots

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February 16, 2026

Habemus government

Habemus government

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February 15, 2026

The void that suits everyone

The void that suits everyone

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February 15, 2026

The ego toll

The ego toll

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February 12, 2026

No ctrl z

No ctrl z

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February 10, 2026

Gold has overtaken us treasuries in global reserves

Gold has overtaken us treasuries in global reserves

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February 10, 2026

When the newspaper becomes a liability

When the newspaper becomes a liability

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February 10, 2026

The price of protection

The price of protection

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February 8, 2026

The satisfied client who doesn t know what s missing

The satisfied client who doesn t know what s missing

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February 4, 2026

The communication paradox in british politics

The communication paradox in british politics

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February 2, 2026

When writing well becomes a crime

When writing well becomes a crime

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February 2, 2026

Dear marketers have you noticed the game is over

Dear marketers have you noticed the game is over

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February 2, 2026

The blonde angel of san lorenzo in lucina

The blonde angel of san lorenzo in lucina

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January 31, 2026

The luxury of effort

The luxury of effort

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January 29, 2026

The consultant who no longer exists

The consultant who no longer exists

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January 29, 2026

Exit not compliance

Exit not compliance

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January 28, 2026

The immune system of global capitalism

The immune system of global capitalism

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January 27, 2026

Preparing for the unpredictable

Preparing for the unpredictable

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January 26, 2026

The tax system that punishes work

The tax system that punishes work

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January 25, 2026

When linkedin became tinder in a suit

When linkedin became tinder in a suit

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January 25, 2026

Davos 2026 a week of vindication

Davos 2026 a week of vindication

Complete the description of the article

January 23, 2026

Chatgpt is the blockbuster of ai you re the customer with the loyalty card

Chatgpt is the blockbuster of ai you re the customer with the loyalty card

Complete the description of the article

January 23, 2026

London remains the world s financial centre for the sixth year running

London remains the world s financial centre for the sixth year running

Complete the description of the article

January 22, 2026

Nvidia groq and the trojan horse

Nvidia groq and the trojan horse

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January 19, 2026

The price of unpredictability

The price of unpredictability

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January 18, 2026

Greenland and the fear industry

Greenland and the fear industry

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January 18, 2026

Why millions of people want to go back to 2016

Why millions of people want to go back to 2016

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January 16, 2026

Who controls the watts controls the future

Who controls the watts controls the future

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January 15, 2026

Davos 2026

Davos 2026

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January 14, 2026

Happy wednesday marketer you ve got work to do assuming there s still work to be done

Happy wednesday marketer you ve got work to do assuming there s still work to be done

Complete the description of the article

January 13, 2026

While they argued over an island they took your welfare state

While they argued over an island they took your welfare state

Complete the description of the article

January 13, 2026

The first monday in a higher viscosity world

The first monday in a higher viscosity world

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January 11, 2026

The optimised sunday paradox

The optimised sunday paradox

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January 11, 2026

Your dna is a financial asset

Your dna is a financial asset

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January 10, 2026

Same cost of living different rights

Same cost of living different rights

Complete the description of the article

January 8, 2026

The coordinator was already an algorithm

The coordinator was already an algorithm

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January 7, 2026

The year the lie became perfect

The year the lie became perfect

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January 6, 2026

The end of functional hypocrisy

The end of functional hypocrisy

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January 5, 2026

Italy s gold belongs to the people

Italy s gold belongs to the people

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January 4, 2026

Six dots nothing more

Six dots nothing more

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January 3, 2026

What if digital marketing was never a real profession

What if digital marketing was never a real profession

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January 3, 2026

The tariff war nobody can win

The tariff war nobody can win

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January 2, 2026

No more alibis

No more alibis

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January 2, 2026

A number on the calendar

A number on the calendar

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December 30, 2025

Year end reviews and other pointless conventions

Year end reviews and other pointless conventions

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December 30, 2025

Tea time whenever that may be

Tea time whenever that may be

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December 29, 2025

Breakfast and the slave i didn t know i was

Breakfast and the slave i didn t know i was

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December 28, 2025

What netflix s billion dollars can t buy

What netflix s billion dollars can t buy

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December 26, 2025

Boxing day and the bill for performance

Boxing day and the bill for performance

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December 26, 2025

Germany and the privilege of being too important to fail

Germany and the privilege of being too important to fail

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December 23, 2025

Every exit leads back inside

Every exit leads back inside

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December 22, 2025

The grammar of deterrence

The grammar of deterrence

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December 21, 2025

The west s most expensive game of chicken

The west s most expensive game of chicken

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December 19, 2025

The bubble chorus

The bubble chorus

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December 18, 2025

The agentic ai era

The agentic ai era

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December 17, 2025

When the rescuers empty the temple

When the rescuers empty the temple

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December 13, 2025

Brussels had its reality check this week

Brussels had its reality check this week

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December 12, 2025

When inefficiency becomes the real luxury

When inefficiency becomes the real luxury

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December 11, 2025

The great audit of useless work

The great audit of useless work

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December 10, 2025

Episode ii the dinosaurs strike back

Episode ii the dinosaurs strike back

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December 9, 2025

The children s table

The children s table

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December 8, 2025

The apprentice didn t surpass the master he bought the school

The apprentice didn t surpass the master he bought the school

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December 7, 2025

Marketing is dead and the clients are paying for the funeral

Marketing is dead and the clients are paying for the funeral

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December 4, 2025

Europe is looking for its keys under the lamppost

Europe is looking for its keys under the lamppost

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December 3, 2025

Thermodynamics of hypocrisy

Thermodynamics of hypocrisy

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December 2, 2025

Same story four realities

Same story four realities

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December 1, 2025

Why we keep buying gifts nobody wants

Why we keep buying gifts nobody wants

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November 29, 2025

An italian satisfying lesson in game theory

An italian satisfying lesson in game theory

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November 28, 2025

The infinite overton window

The infinite overton window

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November 27, 2025

What if it s all an act

What if it s all an act

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November 26, 2025

The great bluff

The great bluff

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November 25, 2025

The international day against violence against women guarantees nothing changes

The international day against violence against women guarantees nothing changes

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November 24, 2025

Trump was right

Trump was right

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November 23, 2025

The small business video paradox

The small business video paradox

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November 23, 2025

The red light and the zero cost mind

The red light and the zero cost mind

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November 21, 2025

Nvidia grows 94 and wall street relaxes

Nvidia grows 94 and wall street relaxes

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November 20, 2025

Bezos s invisible game

Bezos s invisible game

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November 18, 2025

The surgical window

The surgical window

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November 18, 2025

What happens when you re forced to spend more than you ll earn

What happens when you re forced to spend more than you ll earn

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November 17, 2025

Private capital discovers geopolitics

Private capital discovers geopolitics

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November 14, 2025

Europe s xerox moment

Europe s xerox moment

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November 13, 2025

What you discover when you can t fake it anymore

What you discover when you can t fake it anymore

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November 12, 2025

Anatomy of a stalemate

Anatomy of a stalemate

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November 11, 2025

The season of impossible certainties

The season of impossible certainties

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November 10, 2025

The great unbundling

The great unbundling

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November 9, 2025

The return of the barons

The return of the barons

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November 7, 2025

The hidden mathematics behind mamdani s victory

The hidden mathematics behind mamdani s victory

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November 6, 2025

The british fuse

The british fuse

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November 5, 2025

The european directive that wants to save the planet

The european directive that wants to save the planet

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November 3, 2025

Italian venture capital versus the uk market

Italian venture capital versus the uk market

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November 1, 2025

The tariff illusion

The tariff illusion

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October 29, 2025

How the same event becomes two realities

How the same event becomes two realities

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October 27, 2025

Europe s 2030 test

Europe s 2030 test

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October 26, 2025

The cost of speaking to everyone

The cost of speaking to everyone

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October 25, 2025

Europe s moment of truth

Europe s moment of truth

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October 23, 2025

Geopolitical fragmentation as permanent operating system

Geopolitical fragmentation as permanent operating system

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October 21, 2025

From pareto to the pareto principle

From pareto to the pareto principle

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October 16, 2025

Memory wars and the fragile design of commemoration

Memory wars and the fragile design of commemoration

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October 13, 2025

The ceasefire designed to collapse

The ceasefire designed to collapse

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October 11, 2025

Cookies

Cookies

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October 11, 2025

Privacy

Privacy

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October 11, 2025

The 100 bluff

The 100 bluff

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October 11, 2025

The ai act and copyright

The ai act and copyright

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October 10, 2025

Another israel hamas agreement

Another israel hamas agreement

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October 9, 2025

The veggie burger and the lost art of category creation

The veggie burger and the lost art of category creation

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October 8, 2025

Starlink isn t stealing customers from operators

Starlink isn t stealing customers from operators

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October 7, 2025

When institutions stop working

When institutions stop working

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October 6, 2025

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